Dentists can have personalities too.

Client (real):
YP Orthodontics

behind every smile

Problem: Standing out in NYC requires having a personality, and dentists are famously vibeless. NYC is one of the most competitive places to launch a new orthodontic practice, and new players need to shine.

Insight: Dental practices are also known for using the worst stock photos of all time. In reality, a great orthodontist is both a scientist and an artist, and the lifelong benefits of a beautiful smile are truly underrated.

Solution: Make dentistry cool. Create a singular look and feel that complements the unique and intentional vision of the doctor behind it. Promote the field of orthodontics as both a science and an art, not just a boring medical field.

Flyers

Business Cards

Behind every smile is a person. Dr. Parsaei doesn’t think of her patients as just another set of teeth. Because a great smile is worth more than that. No matter what your perfect smile requires, Dr. Parsaei will stand behind it.

Flip over the card to reveal the doctor behind every unique smile.