![Wilhelmina Gerken [copywriter, etc]](http://images.squarespace-cdn.com/content/v1/66e88b0d2dbc833f06eecd90/d9a10e4b-91a9-4de4-b34c-c019b5c61d60/Wilhelmina+Gerken+%2820+x+4+in%29+%2860+x+12+in%29+%2880+x+16+in%29+%2880+x+16+in%29+%2823%29.png?format=1500w)
Fancy Feast
Libations
Problem: The pet food market offers more unique, high-quality options than ever. The OG “fancy” cat food, Fancy Feast, needs to level up before Purina comes off as cheugy.
Insight: Dehydration is one of the largest causes of cat-related health problems. Cats just aren’t drinking enough. Who else isn’t drinking? Gen-Z.
Solution: Present Fancy Feast Libations, a wellness-inspired solution to cat dehydration, introducing the brand to a younger audience while tapping into Gen-Z’s love of staying home. Libations turns their cat into your favorite party companion. We’re de-stigmatizing the idea of “staying home with your cat” and allowing ourselves to relish our own company.
Buy the hydration sticks in bulk, or look for the bottle in your cat’s favorite flavor.
Low water bowls put extra strain on cats’ necks.
So every first order of Libations comes with a free MEOWLET, a cocktail glass designed for cats.