Fancy Feast “Libations”

Dehydration is among the largest causes of cat-related health problems.

Fancy Feast Libations is an invented product to introduce the brand to a younger audience, tapping into Gen-Z’s love of staying home and staying sober with a new product that turns their cat into their party companion. We’re de-stigmatizing the idea of “staying home with your cat” and relishing your own company while enjoying a libation, alcoholic or non-alcoholic.