Durex means sex.
Q: How do you make people take a condom brand seriously?
A: You say it means sex.
In partnership with deluxe airline La Compagnie, a Durex-sponsored airport lounge that people won’t feel weird about.
Lounge merch will include branded condoms to take with you to your destination. Nothing will inspire people to practice safe sex abroad than condoms as travel status-symbols.
![Wilhelmina Gerken [copywriter]](http://images.squarespace-cdn.com/content/v1/66e88b0d2dbc833f06eecd90/588e2444-35e9-4c78-b3ca-3552548871ae/new+logo+5.png?format=1500w)