Born This Way Foundation

The Peer Counseling Program

Q: How do you help people born different feel truly understood?

A: You connect them with someone who was born that way too.

OOH/Stunt

Raising awareness of the peer counseling program, stunts spread empathy by showing people how it feels to be born this way.

On average, accessible ride shares take 30 minutes longer than normal rides. That can make a big difference, whether you’re leaving or trying to get home. The Born This Way Foundation will partner with Uber to invite riders to give up a few minutes to prioritize accessible rides for those who need them most.

Certain types of sand, like dry, loose, fine-grain sand, are notoriously difficult to walk on, but easier to navigate in specialized beach wheelchairs.

To flip the script on access, we’re creating a “VIP zone” at the beach that’s only reachable by beach wheelchair. While most of the shoreline is typically off-limits to wheelchair users, this area does the opposite by facilitating rolling over walking.