![Wilhelmina Gerken [copywriter]](http://images.squarespace-cdn.com/content/v1/66e88b0d2dbc833f06eecd90/588e2444-35e9-4c78-b3ca-3552548871ae/new+logo+5.png?format=1500w)
Born This Way Foundation
The Peer Counseling Program
Q: How do you help people born different feel truly understood?
A: You connect them with someone who was born that way too.
OOH/Stunt
Raising awareness of the peer counseling program, stunts spread empathy by showing people how it feels to be born this way.
On average, accessible ride shares take 30 minutes longer than normal rides. That can make a big difference, whether you’re leaving or trying to get home. The Born This Way Foundation will partner with Uber to invite riders to give up a few minutes to prioritize accessible rides for those who need them most.
Billboard
High-contrast designs are an easy way to make displays accessible to all. This ad empathizes with those frustrated by low-contrast text.
Print/Digital
Landing Page